Mental Sorbet : 311/420

When Greenpeace asked the internet to name a whale they were tracking, they were appalled that the winning name was…” Mr. Splashy Pants.” They extended voting in the hopes that more a “mature” name would win, but “Mr. Splashy Pants” supporters rallied their friends and won again. At first glance, this is a tale about losing control of the narrative. Greenpeace realized, though, that this silly name had brought free publicity to a very serious issue. Mr. Splashy Pants was thusly named, awareness was raised, and their cause gained momentum.

Mr. Splashy Pants raises a question: What “terrible” ideas might be in your best interest?